Updated: Feb 13, 2019
Art is an ever-elusive and indefinable term. The origin of this word can be traced back but it has been evolving remarkably since then. But to interlink ‘art’ with ‘economy’ is a tough task because of its diffuse concept. Art has been impacting the lives in two discrete ways — intrinsically and instrumentally. The intrinsic values aren’t hidden from us as they impact on several minds and have a humanizing effect. The museums, theatres, galleries and libraries have educated and elucidated humans since ages. Second, the instrumental value of arts , for instance in terms of jobs generated by tourists visiting heritage attractions, or the money people spend when they visit exhibitions, or the recession-proof growth achieved by the creative industries and the monetary value of the art created by professional artists.
Our society is reluctant to accept people taking up art as their career for several reasons. Though the direct relevance between art and economy is hard to prove, the impact it has on the creative industries is noticeable. The government needs to recognize the potential our nation holds and to generate revenue by using the art in a righteous manner.
In South Africa, Argentina, Bosnia and Northern Ireland, to name but a few, growing distinction is being given to the contribution made by artistic actions to efforts in establishment of durable peace and propitiation. Societies trying to work through untimely and divisive pasts are relying on the curative power of drama, music, film and literature to break down walls of silence about atrocities, to allow victims to share their stories of suffering, and to revitalize the potential to envision again.
We need to realize the gravity of how art lays the foundations for economic prosperity. We need to establish more firmly the link between artistic diversity and economic creativity. We need to open our minds to the people who engage in art activities. We also need to be alert to how the arts and culture can provide a way of thinking about ourselves as a country and the challenges of amending to a rapidly changing world.
In short, we need to formulate superior pattern to bridge the gap between art and the economy. Only then will we be in a position to understand those many dimensions of art that affect economic success. Art and artists, if relayed and routed accurately, hold equal potential to summon the growth of people as well as the nation, like other industries currently do.